Messages to many people at once: campaigns to an audience you define, a mass message for an announcement, and your newsletter subscriber list.
- Email campaign
- An audience defined by who the message is about (clients, services, invoices) and one message to whoever matches when it runs.
- Email marketer
- Rule-driven messages on a schedule: a sequence tied to signup, renewal or inactivity.
- Mass message
- A one-off message to selected clients, sent at once: an outage, a price change.
- Newsletter subscribers
- Addresses that asked for your newsletter through the Newsletter page section, confirmed by email, each with a personal unsubscribe link.
Marketing consent is separate
A client who has not opted in still receives invoices and support replies, but not campaigns.
A campaign cannot be recalled
Check the audience count before you press Send.
Full guide
The complete reference is Tools and campaigns in the WBAMS documentation.